We compared it ingredient-by-ingredient against a $19 alternative.

Why it matters

Going viral tells you something is popular, not that it works. Before spending money, it is worth asking who benefits from the hype and what a plainer alternative would do.

What to keep in mind

  • Read the ingredient list, not the marketing
  • Look for a cheaper version of the same thing
  • Wait a few weeks: most trends do not last

The bottom line

Be curious, and keep your receipt.