Minimalist skincare isn't a trend anymore, it's where the research is pointing.

Why it matters

Skin is personal, and what works for a friend or a feed can do very little for you. The useful question is rarely whether something is good in general, but whether it suits your skin and fits a routine you will keep up.

What to keep in mind

  • Change one thing at a time, so you know what is working
  • Give anything new a few weeks before you judge it
  • See a dermatologist about anything that persists or worries you

The bottom line

Keep it simple, stay consistent and let your own skin have the final say.